Actress Connie Britton is finally sharing the secret to her beautiful, lustrous hair: feminism.
In a satirical short video from The Representation Project, the star of Friday Night Lights and Nashville explains how feminism is responsible for Title IX, the Violence Against Women Act, and her gorgeous locks. The video is part of The Representation Project’s #AskHerMore effort, which is pushing reporters on red carpet Hollywood events to ask actresses about more than just their hair and outfits and to instead focus on their talents and accomplishments.
The Representation Project is the filmmaking team behind the educational movies Miss Representation and The Mask You Live In, which both explore the way pop culture influences gender norms. The short Connie Britton video feels like a poke at recent “girl power advertising” campaigns—like Pantene’s Shine Strong ad that offers their shampoo as a way to help women feel empowered (tagline: “Because when you're strong on the inside, you shine on the outside”). The spoof video ends with an important medical side-effects disclaimer: “Side effects of feminism may include the passage of the equal-rights amendment; providing an education to the 62 million girls worldwide currently denied one; a culture where gender-based violence is considered unacceptable, perpetrators are held accountable, and victims are not shamed; a fair budget for women’s reproductive health; the wisdom to ignore angry rants in the comments section of this video, and dry mouth.”