Mad World

Mad World: The Huffington Post's Sexist Linkbait Strategy

The Huffington Post regularly uses women’s bodies as an internet marketing strategy to entice viewers and generate ad revenue. Read more »

Mad World: Celebrity Skin

Celebrities and advertising are like birds of a feather, so it’s no wonder that even our most beloved public figures (I’m looking at you, Queen Latifah) usually end up trying to sell us... Read more »

Mad World: Rule the (Hot) Air

Verizon doesn’t exactly have a reputation for being an organization that’s empowering its users. After all, it is Verizon that’s leading the fight against net neutrality, which... Read more »

Mad World: Absolut Commercials

When a conversation turns to branding (and don’t all of your conversations turn to branding?) the efforts of Absolut Vodka, the little alcohol company that could, are inevitably evoked. There’s good... Read more »

Mad World: A (spoiler-free!) look at advertising on the new season of Mad Men

Most people with a finger on the pulse of pop culture (and I’m guessing that includes you if you’re reading this) know that the new season of AMC’s Mad Men premiered on Sunday. Now, for those of you who are waiting... Read more »

Mad World: No Girls Allowed: File Sharing Culture and BitTorrent

Every time I go to download files from a BitTorrent tracker site I am constantly bombarded with ads for sex/dating sites or straight up pornography and I’m sick of it. Women are engaging in online technologies as well and we are repetitively told that we don’t belong. Read more »

Mad World: Can't Buy My Love Virtual Book Club

Last week, we had our first-ever Mad World Book Club meeting, and it was great! As many of you know, we discussed Jean Kilbourne’s Can’... Read more »

Mad World: I'm on a Motorcycle

Our very first post in this series was a discussion of the “I’m on a horse” Old Spice commercial. Some of us loved it and felt guilty about it, some of us loved it and felt great about it, and some of us just loved to... Read more »

Mad World: When advertisers stop being polite and start getting real

We had a conversation in the comments section on another Mad World post a while back regarding ads that use real people instead of actors to sell their products. Do these people get paid? Are they actually just actors in disguise? Why are we strangely... Read more »

Mad World: What Liquor Ads Teach Us About Guys

Liquor ads capitalize on some of the worst (socialized) masculine traits, glamorize them, and sell these behaviors back to us–encouraging and promoting sexism. Read more »