Mad World

Mad World Book Club: Can't Buy My Love

You know how every once in a while someone comes into your life–be it in person or in book, music, film, or some other form–and totally blows you away because they’re saying everything you’ve been thinking, but in a way that is smarter and better than you’ve been thinking it?... Read more »

Mad World: Let's Fix Dinner!

Advertisements for dinner-related items are almost always loaded with gender weirdness. The doting mom... Read more »

Mad World Open Thread: Which ads have *actually* compelled you to buy something?

OK folks. We’re a little busy here at Bitch HQ today getting ready for our Compromising Positions Forum tonight (you’re coming, right?) so it seemed like the perfect time for a Mad World open forum. The prompt: Which ads have... Read more »

Mad World: No Cougars Please, We're Family-Friendly.

For the record, I’m not a huge fan of the term “cougar.” It demonizes older women by framing them as dangerous predators who prey on younger men, and it has inspired far too many terrible jokes. However, I am also not a fan of Google AdSense’s... Read more »

Mad World: Is the Bayonetta Campaign Innovative Advertising or Sexual Harassment Training?

The widely popular video game Bayonetta boasts an advertising campaign that rivals the onscreen sexism of the game itself. In Tokyo, a large billboard in the subway invited passersby to literally strip off flyers to reveal Bayonetta naked underneath. The campaign perpetuates and encourages sexual... Read more »

Mad World: Compromising Positions

Mad World fans, take note! In cooperation with PSU's Women, Gender, & Sexuality Studies Department, we're hosting a Mad World intergenerational community forum! Compromising Positions: Race and Sex in Advertising, A Mad World Intergenerational Community Forum June 1, 2010 / 6:30pm Portland... Read more »

Mad World: Workin' at the Pink Wash

Perhaps you have heard of KFC’s “Buckets for the Cure” campaign. The idea is, every time you buy a pink bucket of fried chicken from the chain, 50 cents is donated to the... Read more »

Mad World: Console-ing Passions Popaganda!

To bring you this week’s installment in our Mad World series, Bitch went on-location to Console-ing Passions, an international conference on media and feminism. We figured that with big questions like, “How... Read more »

Mad World: Fembots, Advertising and Male Fantasy

Advertisers are tapping into some of the most misogynistic male fantasies when they use futuristic fembots to convince men to buy their products. They are selling a fantasy of control by turning women into obedient, mute, homemaking, sex slaves. Read more »

Mad World: We Got Game, But Our Ads Don't

When it comes to women and sports, we’ve got a long way to go before we reach the promised land of gender equity. Still, when you consider that Title IX just passed in 1972 and that we’ve got some seriously... Read more »