Teens in Milwaukee, WI were treated to an elaborate hoax recently in the form of 2028, an alleged horror film that turned out to be a PSA about teen pregnancy. Here’s the trailer, though it’s not for the faint of heart:
W? T? F?
As if the whole dupe-tastic duping that took place here (more over at AdFreak on that front) isn’t enough of a problem, how TERRIFYING is that trailer? The only effect I can imagine the PSA having on a pregnant (or potentially pregnant) teenager is scaring her out of her wits. And without her wits about her, she might not take the proper precautions when it comes to pregnancy prevention.
Apparently this video was the brainchild of Serve Marketing. “We’re trying to combat the glamorization of teen pregnancy by Hollywood,” says Serve founder Gary Mueller. What glamorization is he speaking of here? Juno? Another group behind the hoax, babycanwait.com, had this to say on the subject:
The fake flick, complete with official movie trailers, theater posters, soundtrack, website etc. is really a PSA about teen pregnancy in disguise. When teens see the movie trailer for 2028, they will get the message that if they become pregnant as a teen today, the next 18 years of their life will never be the same. The elaborate hoax focuses on sending teens a message about the harsh realities of teen pregnancy, which for some teens, stands in stark contrast to Hollywood’s often positive portrayal of teen pregnancy.
I don’t know about you, but I don’t consider an “elaborate hoax” to be the best way to educate anyone, especially on a topic like teen pregnancy. And even if this weren’t a hoax, the ridiculously scary PSA does a lot more to shock than it does to educate. Why not have a fun-looking trailer for a movie that shows teens using condoms and preventing pregnancy instead? And why do the father and son in this trailer both end up in prison?
Overall, this hoax appears to be a massive fail that did more to anger, confuse, and scare Milwaukee teens than it did to teach them about pregnancy prevention. What do you think?