In one of the weirder zeitgeist-y mashups we’ve seen in a while, Bristol Palin and The Situation have teamed up for a “Pause Before You Play” PSA for Candie’s. While well-intentioned I’m sure, the result is painfully awkward to behold:
Yeesh. Not only is this combo of people a horrifying yet probably accurate representation of our current media climate (two years ago if someone would have told me that Sarah Palin’s teenage daughter would team up for a sex PSA with an MTV reality show personality and it would be relevant because they were starring in a dance-off show together that caused someone to shoot his television, I’d have have had a tough time believing it), but this PSA is more awkward than a bad blind date.
First of all, why does The Situation appear to have morphed into a sleazy bobblehead? He’s wobbling around, hitting on women and flashing *magnum* (wink!) condoms all over the place. Also, Bristol Palin’s—excuse me, “B.” Palin’s— wooden delivery and “Situation”-related puns make for more of an education in interpersonal weirdness than sex. Oh, and to top it off, the two of them are wearing glittery dance costumes and are apparently having this conversation on the set of Dancing with the Stars. You know, because that really lends some credibility to this whole thing. (No it doesn’t.)
Now, I don’t mean to disparage the message being sent here. If this PSA gets people to “pause before they play” and consider safer sex, then who cares how clunky and off-putting it is? However, I can’t help but think that Candie’s phoned it in a bit. Though some of their PSAs have been iffy in the past (including another one starring Bristol Palin) they’ve at least been more coherent and less slapped-together than this current situation.