Most Bitch readers buy the magazine off the magazine rack, at a bookstore, a grocery store, or a boutique. This is called newsstand distribution, and it’s a system that is built on and rewards waste and inefficiency. For example, most magazines (though not us) deliberately augment their print runs in order to increase advertising rates. Wholesalers over-order magazines to ensure that racks stay full, and publishers comply, fearful that they will lose their spot on the newsstand if copies run out. Middlemen make it impossible for publishers to choose how many magazines go to which outlet and intentional lack of point-of-sale information make it impossible to know where magazines are selling well and where they are not.
This doesn’t just waste money—it wastes petroleum and fills landfills. Here’s why. When magazines go unsold—about 65 percent of all magazines printed in the industry as a whole—their covers are ripped off and they’re shipped back to distributors who destroy them. Mindfully.org reports that annually, of the 4.7 billion magazines shipped to stores, almost 3 billion are not read and destroyed. Those unread magazines would circle the Earth twenty times over. To make matters worse, less than 5% of magazines have recyclable content (If you think glossy mags are bad for self-esteem, think of what they do to the planet!) This is not a game Bitch likes to play. It’s bad for the environment and it’s bad business.
Right now, for every one copy we send to a subscriber, three copies go to the newsstand. Until Bitch readers reverse this ratio, we’re stuck on the newsstand. If everyone who currently buys Bitch off the bookstore rack became a subscriber, we would be able to print one magazine for every subscriber and eliminate waste. So help us out. Support Bitch Media and support the environment by subscribing to Bitch magazine at this special rate of $19.96.
Here’s a sample of what can be yours!