Don't Be a Dick: The Gender Dynamics of Marketing Comics

Welcome back to Don’t Be a Dick, The Ladydrawers Comics Collective’s in-depth look at comics and gender diversity, presented in partnership with Bitch Media.

This is the fourth in a series of six original Don’t Be a Dick comics about the comics industry, all written by Janelle Asselin, edited by Anne Elizabeth Moore, and drawn by six great artists. Sarah Benkin drew this month’s strip, which is a look at comic book marketing. 

Ladydrawers comic

About the creators: 

Sarah Benkin is a Chicago-based comic artist. Her first major work was Star Power: A Bawdy, Body-Positive Comic. She is currently editing Then It Was Dark, a comic anthology of paranormal stories.

From little houses on the prairies of Nebraska and Iowa to the posh Chicago suburbs to the mean (gentrified) streets of Brooklyn to sunny Glendale, California, Janelle Asselin has carried her nerdity everywhere with her. Janelle has been a video gamer for at least 26 years, a comics fan for 20 years, and an editor of comic-type things for seven years. She’s worked at comic shops, comics news sites, and comics publishers like Fangoria Comics, DC Comics, and Disney. She’s written a book about selling comics to women and has a weekly column at featuring female creators on the rise. 

Born in Winner, South Dakota, cultural critic Anne Elizabeth Moore founded the Best American Comics series for Houghton Mifflin and edited The Comics Journal before fostering the insanity that is The Ladydrawers. She’s also a prolific writer of word-books including Unmarketable (The New Press), Cambodian Grrrl, and New Girl Law (Cantankerous Titles). Her work has appeared in The BafflerJacobinAl Jazeera, and Salon, and she is the comics editor of the Los Angeles Review of Books.

The Ladydrawers Comics Collective (AKA “The Ladydrawers”) is an unofficially affiliated group of women, men, transgender, and non-binary gender folk who research, perform, and publish comics and texts about how economics, race, sexuality, and gender impact the comics industry, other media, and our culture at large. We’re doing another series at Truthout called “Our Fashion Year,” finishing up our documentary Comics Undressed, and travelling the world talking about gender and race diversity in comics. You can send us samples of your work or look over the Don’t Be a Dick artist’s roster here

Read more installments of Don’t Be a Dick comics here

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2 Comments Have Been Posted

Kind of glad the Big 2 are screwing up so badly...

... That leaves more room for independent creators to do things better :)
As a creator of a soon-to-launch series (proceeds to benefit the A21 Campaign for victims of human trafficking) I am also very interested in what came after today's comic: Janelle Asselin has written a book about selling comics to women?! Where is this wondrous thing, and how much is she asking for it?

Thanks for this! I was

Thanks for this! I was familiar with a lot of these situations, but I had no idea it was so extensive. By the way, I thought the name of the fan was "Kyrax" at San Diego Comic-Con in 2011? Or are there alternate spellings?

Also I'm very curious to read the next installment! Are you conducting interviews or recommendations for local comic book shops that create a safe space for women?

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