Has anyone seen any of the promos for the new E! series Pretty Wild? If you haven’t, let me clue you in: It’s an unscripted show about three sisters – Tess Taylor (19) and Alexis (18) and Gabrielle (15) Neiers, who are apparently worth watching because they are young, conventionally hot, and their mother is a “former model” who lets them go to parties in France.
Am I just a grumpy old lady, or does this show seem wildly inappropriate, wildly unnecessary, and wildly shitty?
A bit more digging (read: googling) on my part revealed that the reason for the word “Wild” in the show’s title can probably be attributed to the fact that the middle sister, Alexis, was arrested last year breaking into Orlando Bloom’s house as a part of something called a “bling ring.” Alexis and her friends allegedly broke into several celebrities’ homes (finding their addresses online) and stole jewelry, narcotics, designer clothing, and even Rachel Bilson’s TV. This heist story is such a perfect storm of celebrity/new media/privileged adolescent culture that I don’t know whether to laugh, cry, or both. (You have to admit that the phrase “bling ring” is kinda amusing, at least.)
At any rate, this show looks like an attempt on E!’s part to capture that ever-elusive group of television viewers who are interested in the lives of spoiled, rich, sexy, out of control teenagers. It’s great to see a network FINALLY give attention to this underappreciated demographic, isn’t it?!? (No, it isn’t.)
I have to say that, in addition to thinking this show looks like a completely lazy and unimaginative ratings ploy, I am disappointed to see that Chelsea Handler is one its executive producers. Though I can’t claim to be a huge Chelsea Lately fan, several of you have told us in the comments section of this blog that she is one funny and smart lady. Though as such she certainly shouldn’t have to serve as the resident guardian angel for all young women who might be used by E! to make a quick buck, it’s still a bummer to see her captaining the S.S. Pretty Wild on its course toward Exploitation Island.
Sure, E! has a rich history of trumping up tales of heiresses and socialites to make subpar programming that is somehow both boring and offensive, but this seems like an especially off-putting offering. Maybe it’s the age of the subjects, or the gratuitousness of the whole thing (the name Pretty Wild alone speaks volumes), but whatever the reason I hope Pretty Wild gets canceled Pretty Quickly. How ‘bout you?