PETA has long been known for offensive, weirdly sexist, and lazy advertising. Their sexism-is-OK-because-it’s-for-animals tactics are tired as can be, yet they seem determined to stay the course. Case in point: Their latest campaign revolves around the much-reported-on new TSA screenings, and it is chocked full of sexism, misinformation, and size discrimination (surprise! but not really). First, the video, which apparently PETA is lobbying to play at airports during the holiday travel season:
In addition to the above video, which relies on porno tropes to sell the idea of not wearing fur (and apparently not wearing pants either? Could Pamela Anderson not find any pants that weren’t made of fur?), PETA has a print ad to go with this campaign:
Hm. So, according to this ad, being vegan means several things that being vegan does not actually mean. Among them: veganism gives you a conventionally thin, pretty body; veganism will make you “proud” to walk through a body scanner; the reasons women become vegan have to do mainly with physical appearance; etc. But hey, veganism is sexaaay so forget about the debate over the TSA scanners or the fact that this ad promotes discrimination on several levels and just get naked already!!!
I get that PETA is trying to be all subversive and clever with these ads (and that they’re trying to get attention, which I am giving them by writing this), but this is just another in a long line of bullshit campaigns that objectify women in order to promote animal rights. Newsflash, PETA: The two are not mutually exclusive.