As many of you know, we’ve been hosting Mad World here on the Bitch blogs (and around town) since March, and we’ve had a great time discussing advertising, gender, and identity as a part of this series. However, as Johnny so eloquently said to Pony Boy, “nothing gold can stay.” (OK, so he was quoting Robert Frost, but the cuteness of the young Ralph Macchio means we’re going with the remediated version.) Our Mad World series is coming to a close, but that doesn’t mean we’re going to stop with analyzing ads. We’d never do that—it’s our mission to bring you a feminist response to pop culture!
Throughout this series we’ve searched for the most sexist ad in America, learned what liquor ads have to teach us about guys, gone behind the scenes to see how it works when “real” people appear in commercials, interviewed Jean Kilbourne herself about gender and advertising, and oh so much more. It’s been awesome!
So anyway, thanks to everyone who participated in our online discussions, book club meetings, and intergenerational forums throughout this series. We hope you enjoyed them as much as we did! And thanks again to the Oregon Humanities for making this series possible!
This project was made possible in part by a grant from Oregon Humanities (OH), a statewide nonprofit organization and an independent affiliate of the National Endowment for the Humanities, which funds OH’s grant program. Any views, findings, and conclusions, or recommendations expressed in this article do not necessarily reflect the views of Oregon Humanities or the National Endowment for the Humanities.