At first, when I heard there was a video out there in response to the SNL/Lonely Island’s Pet Shop Boys-esque “Jizz In My Pants” that was calling itself a “ladies’ response”, I was psyched. I love when funny ladies do things! And think of the hilarious possibilities to be had with a “Jizz In My Pants” response! So you can imagine my dismay when I learned that a) the video was written and made by a group of men and just features women, and b) the video is actually a commercial for the ridiculous fake engagement ring company Ms. Taken.
Peep the video, and then let’s discuss:
Okay. I don’t know how you are feeling after seeing that video, but it fell short of my comedic expectations. Not only is it a secret commercial for fake engagement rings, it’s also just not that interesting or funny. Guess what everyone? Ladies like to go clubbing and go to yoga, but they can’t get men to leave them alone unless they pretend to be married! I am going to let you make up your own mind as to the hilariousness of the video though (hey, maybe you thought it was funny), since the entertainment value is not really the point anyway. Let’s move on instead to discussing the video’s real purpose: hawking fake engagement rings.
To me, buying a fake engagement ring to ward off douchebag sexual harassers at the bar is problematic for many reasons. Here are some of them:
- This so-called “solution” does nothing to address the real problem: Women are feeling uncomfortable going to clubs because men are harassing them. How does a fake ring let these men know that harassment of women is unacceptable? All it does is say, “Hey guy, I’m engaged to a different guy. You’re better off verbally/physically assaulting someone else.”
- The fake engagement ring privileges married/engaged women over other women. I guess that a woman who is engaged (or rather pretending to be so) deserves respect, but an unmarried woman is fair game? Have at ‘em, fellas! If they didn’t want you to like it, they shoulda put a ring on it! (zing!)
- The product (which costs $50 plus shipping - but don’t worry, you can pay in installments!) taps into women’s insecurities in order to make a profit, while pretending to be a tool of empowerment. Behold some of the language from the Ms. Taken website:
The freaks come out at night. They glom onto your elbow, disrupt your conversations and worst of all, they freeze out the real hot prospects.
Slip on the ring — a little bright lie that says you’re married to the man of your dreams (whenever he gets here)
Next time an unwanted suitor lurks near, tap your inner vixen and remember: you’re Ms. Taken!
That’s not helpful, it’s just offensive. Telling women that in order to feel safe and worthy of respect they need to pretend to be engaged? Putting a rhinestone-laden band-aid on the problem of sexual harassment and calling it a solution? Launching a viral video to spread this insulting message? If that is “tapping my inner vixen”, I think I’d rather puke in my mouth.
Also, could someone please explain to me why this ring comes with a keychain fob and a deck of playing cards? WTF?