Revenge of the Feminerd: The Magic School Bus

Jarrah E Hodge
View profile »

cartoon still from the Magic Schoolbus: a yellow bus drives underwater while Ms Frizzle and her students hang out near a cartoon clump of seaweed wearing diving helmets

Seatbelts, everyone!

If there’s one show I watched as a kid (other than Star Trek) that made me the nerd I am today, that show was The Magic School Bus, with its accompanying series of books. In MSB, Ms. Frizzle’s class was a utopia where learning was literally a magical experience. Starting on PBS, it has also had stints of syndication on NBC, Qubo, TLC, and The Discovery Channel, making it the longest-running children’s science show to date.

In terms of representation, The Magic School Bus had a lot going for it. Like other ’90s children’s shows like Captain Planet and the Planeteers or Power Rangers, MSB had a racially diverse cast of characters. Like the Planeteers, the MSB kids were a bit tokenized, with approximately one kid representing each non-white racial group. However, unlike the Planeteers, the kids on the bus mostly avoided manifesting obvious racial stereotypes.

Executive Producer Deborah Forte says when she began work on MSB, she’d been hearing from parents and teachers about what might be needed to get more girls and children of color interested in science. The stereotype that science is a white, male domain has been documented as a key barrier preventing girls and people of color from taking on science careers. MSB made it part of its job to counteract those stereotypes.

And so in addition to the white boys Arnold and Ralphie, we ended up with Carlos, the hands-on learner and class clown; and Tim, the artistic African-American boy who’s always saying, “We’ve been frizzled.” Everyone had distinct personalities that made them able to contribute to the team in different ways, including the girls.

The character I most wanted to be like was Ms. Frizzle. She was smart and kooky and proud of it. Definitely as a kid, though, I was more of a Dorothy Ann, the astronomy and book-loving girl whose catch phrase was: “According to my research…” (I may have been annoying at times). I definitely didn’t feel like the girls’ roles were confined. There was the adventurous, tomboyish Chinese-American Wanda; shy Irish-American Phoebe (potential future animal rights activist); the rational and occasionally sarcastic African-American Keesha; and Arnold’s annoying and competitive cousin Janet. In terms of diversity of girls’ representation, MSB was a big step up from most of the other shows I watched. The only thing all the MSB kids had in common was that they loved learning and science.

Also, in contrast to some children’s shows today, the girls weren’t drawn to look sexy or image-focused.

The show also had great guest voicing, including Eartha Kitt as Keesha’s grandmother, Carol Channing as the curator of the town’s Sound Museum, Dolly Parton as the recycling plant operator/Ms. Frizzle’s cousin, and Wynona Judd as Wanda’s favorite singer Molly Cule.

A video clip from the episode where the School Bus students learn about light and color, and even make a light pinball machine! Skip to the 9:25 mark for “The Producer.”

One of the other cool things MSB did was the “Producer Says” segment with the cartoon “producer,” voiced by Malcolm Jamal Warner. It’s hard to find videos just of the segment so the above clip is long. If you want to skip ahead to the “Producer Says” scene, it starts around 9:30. Unfortunately the intro to these segments, which shows kids phoning into the show, had a flirtation with racial stereotypes, including showing boy of ambiguous racial origin sitting in front of the Sphinx saying, “Magic School Bus?” (around 9:25 in the video) in a caricature of a foreign accent. The producer segments were edited out for the show’s re-airing on commercial networks to make time for more advertising. I don’t miss the intro, but we also miss seeing how cool the producer character was. I always envied him for getting to hang out with Liz.


To finish off I’m going to share some links to some fun Magic School Bus fan art and other transformative works that I came across while doing research. The above picture is “Magic School Bus Gender Swap by Nebulan at Deviantart. I think it’s awesome that people have taken inspiration from MSB in many different ways. If you’ve come across others, feel free to post links in the comments:

Magic School Bus archive at

Magic School Bus Fans community at

Magic School Bus fan art at, including some very cute fan-created Valentine cards

You have to scroll down a bit on the post to see it, but there was a Magic School Bus dress featured in this fashion show

Julia Wertz’ MSB cartoons</ a>

Magic School Bus and Ms. Frizzle costumes

And with that, I will sign off. Don’t forget: “Take chances! Make Mistakes! Get Messy!”

Get Bitch Media's top 9 reads of the week delivered to your inbox every Saturday morning! Sign up for the Weekly Reader:

10 Comments Have Been Posted

A favourite!

MSB was awesome! I would watch it now if I saw it on TV. Another great one was Wishbone - the show where a smart little dog reinacted different works of literature. I STILL use the knowledge I learned watching these shows today!

Those shows were the best!

Those shows were the best! Wishbone was definitely a place where I got my creative streak - I used to imagine myself as going inside of books (literally) when I was a kid, probably in part because of that show.
And the Magic School Bus was where I found an early love of sciences. My favorite episode was when they go inside a sick kid (Arnold? Was that his name?); who knew going inside of the human body in a cartoon would make me so enthused to learn biology and psychology in the future?
Great post!

Jordan A.
<a href="">My blog: The Cowation</a>

Did you mean to say

Did you mean to say "astronomy" instead of "astrology" for Dorothy Ann? Rather serious typo since astrology is not science, it's horoscope stuff and don't think PBS would be promoting that to kids!!!

Haha - thanks for pointing

Haha - thanks for pointing that out - my bad - will fix.

Great article! I think I was

Great article! I think I was a bit Dorothy Ann myself as a kid. But careful--astrology is not the same thing as astronomy! (One of my pet peeves!)

I am REALLY enjoying this

I am REALLY enjoying this blog series! It might be my favorite so far! I loved the Magic Schoolbus, and I was a Dorothy Ann too. I even have a favorite episode: When they all went to the Sound Museum and they had to solve the mystery of the weird noises, and it turned out the curator was a contralto. I loved music, and this episode definitely turned me on to science since I didn't realize before this episode of MSB that music had so much to do with physics. Great post!

I miss the 90s

I don't really know how children's programming is these days, but The Magic School Bus and Bill Nye the Science Guy had a lot to do in forming my interest in science! Thanks, TV!

Hi Jarrah, Great post! PBS

Hi Jarrah, Great post! PBS had some great stuff back in the day - zoom, magic school bus, wishbone, reading rainbow! But all of the links you provided are broken unfortunately :(

Try again maybe?

Hi Anna,

The links appear to be working now. Try again—maybe it was a temporary server issue or some other annoying technical glitch :)


I loved the MSB! It was

I loved the MSB! It was honestly the only science-related show I used to watch as a kid. Not being much of a science person myself, MSB actually taught me things. Even in high school, my teachers would use MSB to help teach their lessons. I definitely have a soft spot for this show.

Add new comment