From Sociological Images, a health club in the Netherlands is using a bus stop that advertises both the gym and the weight of the person sitting on the bench.
Body-shaming isn't an entirely new concept for gym advertisements. However, this is taking on a whole new level of disgrace. While people's bodies are obviously on display for potential judgement and speculation whenever anyone is out in public, the idea of conducting a public weigh-in and linking that with a gym ad is incredibly inappropriate. There are so many different people and issues that this kind of ad campaign would hurt, I just don't even know where to start. Which is why I suggest checking out Shakesville, the f word, and AdFreak for more thoughts.