advertising

Spilled Milk: No, Everything You Do is Sexist

Yesterday, the California Milk Processor Board launched a new pro-dairy campaign based on the old premise that PMS turns women into insufferable turds. The message,... Read more »

Sm{art}: Jennifer Strunge's Cotton Monsters are Frighteningly Cool

As soon as I chanced upon Cotton Monster, I felt like I’d been waiting all my life for toys, art, and eyeballs to intersect. Read more »

Monster High, Reluctantly Revisited: Kindness and Confusion

Remember our Douchebag Decree recipient, Monster High? Prepare yourselves, because things are about to get weird. Mattel has announced a partnership between Monster High and the anti-bullying... Read more »

Fuze Wants to Be in Your Club

This commercial campaign leaves me conFUZEd. Read on for discussion of genderless fruit, fat-shaming and the marketing of rebellion. Read more »

What Sexist Crap Would You Do For a Klondike Bar?

Klondike rolled out a new ad campaign last week called “5 Seconds to Glory.” The premise: You must complete a five-second challenge in order to get your hands on a Klondike Bar (a square of chocolate-covered ice cream). Why you can’t... Read more »

Douchebag Decree: Monster High

Sometimes, products are all the more disappointing when they sounded pretty cool at first. Case in point: Mattel’s blockbuster franchise, Monster High. This series of dolls is centered around the children (mostly daughters) of werewolves, mummies and other classic beasties of horror tales.... Read more »

On Our Radar

Time for a link exchange! Here’s a glimpse into what we’ve been reading: Hopping mad about the misleadingly-named Independent Women’s Forum’s... Read more »

Bounce Away: "Sheets or Bar" Ads for Every Stereotype

Let’s talk about Bounce. Specifically, let’s talk about the “Sheets or Bar” campaign, the only ad series I’ve seen lately that can compete with the obnoxiousness of... Read more »

Keeping Close to Bad Taste: Virgin Mobile's "Crazy" Commercials

It seems that irrelevant talking animals are not the height of commercial vogue, leaving extra room for the gems Virgin Mobile has been bombarding me with at every break. And by “gems,” I mean they’re abso-freaking-lutely awful in every way. Take a look: Read more »

Douchebag Decree: geoGirl's Anti-Aging Makeup for Preteens

Have your preteen's looks suffered with age? GeoGirl can erase her wrinkles in time for that last year of... Read more »

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The Forgotten History of the Women Who Shaped Modern Advertising

It's easy to dismiss advertising as an anti-feminist industry. Read more »