Watch Retro-tastic Television Commercials from Duke University

Duke University's AdViews Project has digitized thousands of 16mm television ads from the 1950s through the 1980s. And now you can watch them online for free! (As far as I can tell, you do need iTunes in order to watch them). As... Read more »

The Unbearable Presence of Hair: American Apparel's Bush Administration

I like the conversations American Apparel inevitably starts whenever it comes out with a new advertising campaign. I’m not being snarky—some of the most radical (meaning at the root of) discussions about feminism I enter into start because American Apparel can’t seem to stop. Well (and... Read more »

Offensive Commercials: Miller Lite "Man Up" Showdown!

Since I frequently share the TV with someone who loves NFL football, I've been watching a completely different set of offensive commercials as of late. (Typically I see the offensive ads directed at women, you know, the ones that make us... Read more »

Mad World: Toy Ads and Learning Gender

I recently watched afternoon cartoons on Nickelodeon and Cartoon Network and I was shocked to find a flood of highly gendered toy commercials. These ads not only market toys to children but they also promote and encourage gender-specific values that are very limiting to boys and girls in different... Read more »

Mad World: Thanks!

As many of you know, we’ve been hosting Mad World here on the Bitch blogs (and around town) since March, and we’ve had a great time discussing advertising, gender, and identity as a part of this series. However, as Johnny... Read more »

Mad World: The Naked Truth

Calling all Mad World readers! Our second Mad World Forum is next week, on October 20, right here in Portland! We'll be discussing The Naked Truth: Body image, Photoshop, and... Read more »

Mad World: The Most Sexist Ad in America

Last week, Consumerist posted the results to their Worst Ad in America poll. Winners (well, losers) include the McDonald’s “not until I’ve had my coffee” guy and Jimmy the Extenze... Read more »

Mad World: Trojan Vibrator Goes Primetime, Kind of

Those of you who have cable may have seen a new product advertised recently: the Trojan Tri-Phoria. Now, TV ads for vibrators aren’t exactly headline news (in fact, we ran a charticle on... Read more »

Mad World: Retro Sexism and

Marketers are increasingly using Retro Sexism to sell products. This form of advertising uses irony and humour as a way to distance itself from the sexist and/or racist representations and stereotypes they perpetuate. Retro Sexism (n.): Modern attitudes and behaviors that mimic or glorify sexist... Read more »

Mad World: Dove Deodorant is Just for Pretty Babies

Maybe it’s because I’ve been watching too many episodes of Ochocinco: The Ultimate Catch lately and therefore keep seeing the same online ads, but this Dove Clinical Strength commercial is everywhere I... Read more »


The Forgotten History of the Women Who Shaped Modern Advertising

It's easy to dismiss advertising as an anti-feminist industry. Read more »