advertising

Use your imagination: an interview with the women of Sociological Images

From PBR to Pampers, Lisa Wade and Gwen Sharp of the blog ... Read more »

Have we come a long way? An interview with Jean Kilbourne

Jean Kilbourne made the first Killing Us Softly film in 1979. Now with several books under her belt and Killing Us Softly 4 out this spring, Kilbourne obviously hasn’t stopped her activism in media criticism–whether it’s following the increased sexualization of children in ads or... Read more »

Mad World: The Podcast

If you like reading our Mad World series on gender, identity, and advertising, you’re going to *love* listening to the podcast! Click on the player below to hear interviews with the folks from... Read more »

Mad World: Back to School

Well, it’s time to go back to school again. And you know how I know? Because of television commercials, which give me all the information I need on what it takes to be a cool kid these days. (Hint: channel your favorite High School Musical Version of Glee character, then press fast forward.) Read more »

Mad World: The Huffington Post's Sexist Linkbait Strategy

The Huffington Post regularly uses women’s bodies as an internet marketing strategy to entice viewers and generate ad revenue. Read more »

Mad World: Celebrity Skin

Celebrities and advertising are like birds of a feather, so it’s no wonder that even our most beloved public figures (I’m looking at you, Queen Latifah) usually end up trying to sell us... Read more »

Mad World: Rule the (Hot) Air

Verizon doesn’t exactly have a reputation for being an organization that’s empowering its users. After all, it is Verizon that’s leading the fight against net neutrality, which... Read more »

Mad World: Absolut Commercials

When a conversation turns to branding (and don’t all of your conversations turn to branding?) the efforts of Absolut Vodka, the little alcohol company that could, are inevitably evoked. There’s good... Read more »

Mad World: A (spoiler-free!) look at advertising on the new season of Mad Men

Most people with a finger on the pulse of pop culture (and I’m guessing that includes you if you’re reading this) know that the new season of AMC’s Mad Men premiered on Sunday. Now, for those of you who are waiting... Read more »

Mad World: No Girls Allowed: File Sharing Culture and BitTorrent

Every time I go to download files from a BitTorrent tracker site I am constantly bombarded with ads for sex/dating sites or straight up pornography and I’m sick of it. Women are engaging in online technologies as well and we are repetitively told that we don’t belong. Read more »

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The Forgotten History of the Women Who Shaped Modern Advertising

It's easy to dismiss advertising as an anti-feminist industry. Read more »