Mad World: Can't Buy My Love Virtual Book Club

Last week, we had our first-ever Mad World Book Club meeting, and it was great! As many of you know, we discussed Jean Kilbourne’s Can’... Read more »

Mad World: I'm on a Motorcycle

Our very first post in this series was a discussion of the “I’m on a horse” Old Spice commercial. Some of us loved it and felt guilty about it, some of us loved it and felt great about it, and some of us just loved to... Read more »

Mad World: When advertisers stop being polite and start getting real

We had a conversation in the comments section on another Mad World post a while back regarding ads that use real people instead of actors to sell their products. Do these people get paid? Are they actually just actors in disguise? Why are we strangely... Read more »

Adventures in Feministory: Women Cigarette Smokers

The ubiquity of commercial cigarettes in the United States is a 20th century phenomenon. In large part, the massive popularity of cigarettes in the United States can be traced back to their rationing to... Read more »

Mad World: What Liquor Ads Teach Us About Guys

Liquor ads capitalize on some of the worst (socialized) masculine traits, glamorize them, and sell these behaviors back to us–encouraging and promoting sexism. Read more »

Mad World Book Club: Can't Buy My Love

You know how every once in a while someone comes into your life–be it in person or in book, music, film, or some other form–and totally blows you away because they’re saying everything you’ve been thinking, but in a way that is smarter and better than you’ve been thinking it?... Read more »

Mad World: Let's Fix Dinner!

Advertisements for dinner-related items are almost always loaded with gender weirdness. The doting mom... Read more »

Mad World Open Thread: Which ads have *actually* compelled you to buy something?

OK folks. We’re a little busy here at Bitch HQ today getting ready for our Compromising Positions Forum tonight (you’re coming, right?) so it seemed like the perfect time for a Mad World open forum. The prompt: Which ads have... Read more »

Mad World: No Cougars Please, We're Family-Friendly.

For the record, I’m not a huge fan of the term “cougar.” It demonizes older women by framing them as dangerous predators who prey on younger men, and it has inspired far too many terrible jokes. However, I am also not a fan of Google AdSense’s... Read more »

Mad World: Is the Bayonetta Campaign Innovative Advertising or Sexual Harassment Training?

The widely popular video game Bayonetta boasts an advertising campaign that rivals the onscreen sexism of the game itself. In Tokyo, a large billboard in the subway invited passersby to literally strip off flyers to reveal Bayonetta naked underneath. The campaign perpetuates and encourages sexual... Read more »


The Forgotten History of the Women Who Shaped Modern Advertising

It's easy to dismiss advertising as an anti-feminist industry. Read more »