The Loud Issue

From the pages of every mainstream women's magazine—between the list of 43 things every confident woman knows and the six-week ab-blasting plan—the ads beckon. Conditioners enriched with vitamins vow to make each strand 10 times stronger. Undereye concealers containing white-tea antioxidants claim to combat the cellular damage that deepens those oh-so-unsightly dark circles. Pricey foundations promise to rejuvenate the face at the molecular level with the new Pro-Xylane compound, carefully extracted from Eastern European beech trees. These days, more and more personal care products are promising to harness the power of nature to beautify us from the inside out. Makeup doesn't merely make us look good, we're told—now it's good for us, too. 
 There's...